The Unfinished Edge
I am excited to announce NRF's newest publication: The Unfinished Edge. The
Scope of this bi-monthly publication is to keep readers updated on topics
such as the market and its fluctuations, exciting new species and their
availability, resolving installation issues, and, of course, unfinished
flooring specials. The content will be fairly fluid and will vary from
issue to issue. Ultimately, my intent is to work closely with your NRF sales
person to help you maximize your unfinished flooring sales potential through
industry leading customer service, offering displays with samples, and
communicating current market information. In a market where pennies make or
break deals I, personally, would like to help you attain that business which
is often under serviced or overlooked by many retailers. With today's
sanding technologies and dust containment systems; unfinished is no longer
best suited just for "new construction". Unfinished flooring can be installed
with less disturbance than in years passed. Our extensive unfinished offering
will also allow your customer customizable installation, square edge appeal,
endless possibilities for custom staining to match today's interior trends,
and exclusive exotic species available only unfinished. Combining this with
NRF's ability to source quality manufacturers and regular deliveries, will
provide you another avenue to expand your offerings grow your business,
create more value, generate more profit, and gives you The Unfinished Edge!
Jeremy Brooks
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